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Gemma Oakley - Hoopla and Hype
Vintage Tea Illustrations - Hoopla and Hype

Hi I’m Gemma, a UK based surface pattern designer, illustrator and branding person behind the creative agency ‘Hoopla and Hype”  

Thanks for popping by! 

A little bit about me… 


You'll find me living in a little village in Warwickshire with my

ever-patient husband, our two little people and a crazy cocker spaniel.

A love of adventure that dates back to my childhood, I spent many long sunny summers in Sicily and Umbria, studied in Bologna and lived in London and Paris.

My illustration and design inspiration comes from my passions with travel, film, fashion

and glamorous life events taking centre stage.  

I’ve illustrated and created designs for a number of UK and international clients, both

established and emerging businesses, where my skills have been

employed by luxury fashion and lifestyle brands and boutiques, agencies,

interior designers and more.

I love nothing more than seeing ideas grow from concept to creation

and I get an unbeatable buzz creating the perfect patterns and illustrations that

embodies a brands identity and message, so whether you’re a

start-up on a budget looking for creative patterns, bespoke illustrations or

you're looking for a fresh approach to revamp an existing

brand you’re in the right place!

If you’d like to work together, please just get in touch!

You can see a glimpse of my illustration style here and

discover more about Surface Pattern designs here


Head to the shop…

For time-short entrepreneurs, bloggers and creators,

I’ve designed a range of immediately

available clipart/ digital overlays that can be instantly downloaded.  

More will be added so please make sure you're

checking back or sign up to the journal be kept in the loop!


My working hours are 9.15am – 3.15pm (GMT) Mon-Fri.

I’ll endeavour to respond on the same working day.

Butterfly Illustration - Hoopla and Hype


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